SHR Recreates 'Talladega Nights' With Sponsorship Signings
Get ready to shake and bake at Talladega this upcoming Sunday.
Stewart-Haas Racing has signed Old Spice and Wonder Bread to be primary sponsors of two of its cars this weekend at Talladega SuperSpeedway. This will be a real-life ‘Talladega Nights', 17 years after the movie was released.
The activation will include merch, show cars along with digital content and 2,000 retail displays.
Ryan Preece will drive the No. 41 Wonder Bread Ford and teammate Chase Briscoe will be in the No. 14 Old Spice Mustang.